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Experienced in Web Content, Blogging, Editing, News. and More 

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Little Nancy's Latest

My apologies

July 31, 2016


Sorry for not updating my own blog and news.

Business is good right now and so I'm neglecting my own site to meet deadlines. I'm prioritizing my ongoing ghostwriting projects. Check back for updates soon!

Content Writing for SEO

May 21, 2016

Many writers today make their bread and butter by creating content for businesses. In the past, keywords ruled the day. Online business clients often would expect writers to churn out multiple spins on the same article, simply chock-full of repetitive keywords. This process lowered the standard of writers and of pay for content freelancers. Fortunately, Google has since decided that junky, unoriginal keyword-stuffed content was bad for them because it is bad for the average internet user looking to be educated or entertained.

Over the last few years, the need for quality content is growing again. In 2016, talented, professional writers can rejoice in the fact that the dreaded “spins” are no longer in vogue. In fact, those types of articles will actually bring down the search engine ranking of a site.

What Google Wants

Google’s desired optimization has a lot of moving parts. Fast-loading pages, backlinks, social media traffic, how long users stay to read; all of these things – and more – go into how well a website will rank. As a writer, the knowledge of what Google wants in content itself is priceless for your business.

Google Bot is searching for quality content from industry experts. There is a pretty loose definition of expert, so don’t be too disheartened if you don’t have a lot of letters behind your name. If you are a freelance writer running a freelance writing site, you may be considered an expert in your field.  If you are ghostwriting for an industry expert and selling the rights to your material, that is also fine. However, if you are not an expert in the area in which you are writing (let’s face it, most of us have played jack-of-all-trades in content writing) for the client’s site, the content needs to be well-researched and completely original.

Having a deep understanding of what qualifies as unique, well-researched, and informative can be a boon when you are looking to market your skills to a business client. Your job is to make them look good and to increase their visibility and traffic. Being able to explain why they need you to do that is as important as being able to write.

Tips for Writing for SEO

Some writers say that the rules are difficult; they just want to write how they write without all the details.

I say, “Well, then, content writing isn’t for you.”

It is really that simple. Content writing is a job. Many writers write other things, but use this kind of work to pay the bills. It is a creative endeavor, but it is also technical as you are writing with a purpose and a means to an end.

Keyword Use: Your main keyword or long tail keyword should appear in your title, within your first 2 sentences, within your last paragraph, and 2 to 3 times in the body. If you are using subheadings (highly suggested), one of the times it appears in the body should be in your subheading. If it needs to be used more often, try using alternate forms of the word (plural, for instance). Strive to keep your main keyword appearing no more than 5 times. Work those words in naturally. If it is awkward or poorly written or keyword-stuffed, Google Bot will know. Don’t toss in keywords that do not fit just to drive traffic. Trying to get the words, “Justin Bieber” or “Kris Jenner” into a blog post about photographing hummingbirds is also keyword stuffing and big brother Google Bot is smarter than you think.

Complexity: I’m a pretty smart cookie and I use big words and sentences with semicolons in my natural habitat. However – except when implicitly desired – keep the text readable and the sentences short when writing blogs or articles for SEO. There may be times where technical work is necessary and needed. Yet, in day to day updates to keep the site alive, it is best to keep it simple.

Originality: When researching a topic, take the time to actually do the due diligence. Your writing will be worth more to your clients. Do not ever read one page on the topic elsewhere and spin it for the client. This does a disservice to both your client and yourself. Once complete, run it through plagiarism checkers. Copyscape is a very popular one – but if you need to stick with completely free – Small SEO Tools is a handy free checker.

I know what you are going to say. You are thinking, “I wouldn’t plagiarize! I know I am not copying! I don’t need to check myself!”

Yes. Yes, you do. You need to check yourself. Accidental plagiarism is absolutely a thing. It happens to all of us and it can ruin your career.

Frequency: (this is really good news for writers) Clients should be updating the site weekly at very least. If they really want to make an impact in raising their ranking, volume is also a huge factor. In order for a news site to get listed in Google News, they have to update multiple times daily.

Always give credit where credit is due on your research!

Good luck!

Why Have a Blog?

May 8, 2016

Is your business getting attention online?

Google likes content because users like content. When Google decides to move a website to the top of the search results, it isn't because that business has the most keywords for the topic or the most experience in a given area. 

It is because the highest ranked site in the engines are posting constant quality content for their potential customers and clients.

At the turn of the century, he who could spam the highest amount of keywords into a given page did get a lot of attention. The quality of content wasn't even a question. Writers were churning out spun, repetitive, and sometimes plagiarized content for a half penny a word (or less); filling sites with crazy amounts of useless information to try to life the site to the top search results. Other search engines began to enter the market, promising to give the searcher better and more relevant answers to their searches. Google took notice and made some changes. 

For better or for worse (I think better!), Search Engine Optimization (SEO) began to evolve. Google now prioritizes websites with quality, authoritative information. Sure, keywords are still necessary but they need to make sense, appear naturally in text and be used with mindfulness. 

When it comes to businesses, blogging and articles are essential. To be able to update your site as an authority on a topic with solid, factual, and unique information (yes, Google checks for originality and you WILL get bumped down in the results if the content is copied) for potential clients and topic researchers using good SEO practices is key to raising search results. Whether daily or weekly, blogging information and news on your site is the way to go.

You want your client to see you and your web pages are often your first impression and handshake. 

Sure, there are other factors that go into great SEO, including site load time, social media presence, and backlinks, for some examples. However, none of the others really matter without the industry expert content. 

Of course, this is something done by Content by Nancy. Blog ghost writing is at your fingertips. You own the content once it is posted and it can be posted with your own byline or that of your business. Your content, your site: expert and SEO-friendly information to keep users finding you when they need! Contact Nancy for fair rates and details. 

Fictional Company "About Us"-Type Web Content

October 16, 2015

Dr. Bob's Brake Repair is a full service auto brake center, conveniently located across from the SaveABunch Shopping Plaza on Route 44 in Anytowne, PA. In business since 1980, Dr. Bob has been keeping families safe for over 35 years.

With over 100 brake pads in stock, Dr. Bob can often provide same-day appointments for a variety of foreign and domestic cars, trucks, and SUVs. With five operational work bays and multiple certified technicians, you can enjoy a free cup of coffee while you wait for your "Speedy Pad Swap: Right the First Time!" service in our clean and comfortable customer area. All pads and maintenance are backed by an iron-clad 24 month or 24,000 mile warranty, so you can be rest assured of your overall brake health following service.

When in need of a comprehensive brake overhaul. Dr. Bob has you covered. Dr. Bob's technicians will perform a 9-Point Brake Health Diagnostic Evaluation to check for leaks, excessive wear, and other common problems. Often, rotors can be resurfaced at a fraction of the cost of purchasing new parts and service. In the event that more work is required, many varieties of brake shoes, rotors, calipers, wheel cylinders, and brake lines are in stock. Most uncommon parts can be ordered and received in as little as 24 hours. Most major replacement parts carry an additional manufacturer's warranty.

Dr. Bob's Brake Repair is also an authorized Hertz Rental Center, so when in need of transportation during longer appointments, you can easily rent a vehicle for work or school.

Fox News Anchor Launches Lawsuit Over Hasbro Hamster

October 16, 2015

Harris Faulkner contends that her career is damaged by Littlest Pet Shop Toy

A $5 million dollar lawsuit was filed on September 1, 2015 in a United States District court in New Jersey by lawyers for the Emmy Award winning Fox News Anchor Harris Faulkner against toy company Hasbro, Inc. for the marketing of a toy with her namesake.

Court documents allege that Faulkner put Hasbro "on notice" in early 2015 for the use of her name on a Littlest Pet Shop character without her permission, but that Hasbro did not respond nor did the company stop marketing the big-eyed hamster who sports a butterfly on her head. In the suit, it is stated that the toy harms her "professional reputation".


Trademark Infringement, Personal Insult and a Choking Hazard


The 15-page suit, filed by Faulkner's Attorney Paul J. Halasz, states: "The packaging for the Harris Faulkner Hamster Doll includes a “TM” symbol after Faulkner’s name which, according to the packaging’s language, falsely signifies that Hasbro claims a United States trademark interest in Faulkner’s name, when it in fact owns no such interest, registered or otherwise."

The manufacturers of toys with small parts in the United States are compelled by law to state that they are a danger to infants and small children. Concerned that a toy which shares Faulkner's name could be construed as a celebrity endorsement for such a product, the lawsuit states, "The packaging also contains a warning that the Harris Faulkner Hamster Doll is a 'CHOKING HAZARD'. By its unlawful actions, Hasbro has implied—falsely—Faulkner’s association with, approval, and endorsement of Hasbro and/or the Harris Faulkner Hamster Doll...Through these actions, Hasbro has caused substantial commercial and emotional damage to Faulkner."

The lawsuit continues, "Hasbro's manufacture, sale, and distribution of the Harris Faulkner Hamster Doll is extremely concerning and distressing to Faulkner...Further, Hasbro's portrayal of Faulkner as a rodent is demeaning and insulting."

Further, the lawyers state that there is clear physical resemblance between Harris and the hamster, stating similarities in the "tone of its complexion, the shape of its eyes, and the design of its eye makeup"

Halasz also states in the suit that the purpose of the filing is to recover damages, "for direct and contributory acts of unfair competition in contravention of § 43 of the Lanham Act and for violation of her right of publicity pursuant to New Jersey’s common law."


Pet Pawsabilities


Other toys in the Hasbro "Pet Pawsabilities" line of characters, to which the toy Harris Faulkner belongs, carry names such as: Dawn Ferris, Pepper Clark, Ripley Davis, and Sugar Sprinkles. Many of the characters in this line also appear in a Littlest Pet Shop animated television show for children, including Benson Detwiller, the animal packaged with the Harris Faulkner hamster toy. To date, neither of the Harris Faulkners have made an appearance in the cartoon.

While neither Faulkner nor Hasbro have yet addressed the media on this lawsuit directly as of this publication, the toy in question no longer is listed on Hasbro's website. It is still available through several online and brick and mortar retailers.

 

Six 80's Rock Anthems your Kids Should Know by Heart

October 16, 2015

Generation X has grown up. You've traded in your denim and leather for khakis and hoodies, likely have less hair, and have children of your own. Chances are, your children are now teens and at the age you were when you were banging your head and holding up a lighter at a concert. While you really don't want them to see pictures of you with your chain wallet or Madonna-esque stacked silver and rubber bangle bracelets over lace gloves, you probably still long for their musical tastes to be more in line with your own.
 
Rock anthems of the 80s were powerful and fun. In the days before digital auto-balance, boy bands, and mp3 files, albums and cassette tapes were played loudly and reflected the massive talent of epic guitar solos, drum solos, and vocalists. While culture does change and evolve, kids are still kids. They recognize talent and still just want to have fun.
 
Therefore, if they have not yet been introduced to the music that moved an entire generation, the time is now. After all, some of it is already being played on the oldies stations. There are many songs that are worthy of being passed down to the next generation. Short of listing the discography of an entire decade, choices needed to be made to decide upon the top eight that your offspring should not go another moment without committing to memory.
 
"Promises in the Dark" - Pat Benatar
 
This little gem was on Pat Benatar's Precious Time album from 1981. There were few women who made it huge in the hard rock scene in the early 1980s, but Benatar did it in a big way. While some of her later songs spent more time on the charts, "Promises in the Dark" is a timeless and solid rock song about being afraid to love again. Benatar rose to fame on her talent, without stunts or bad behavior to garner attention. Parents of girls can even use her as a role model who worked her way to the top.
 
"Metal Health" - Quiet Riot
 
Quiet Riot had already existed since the early 1970s without widespread notice, until this song blasted them to national fame in 1983. People continued to bang their heads for about another decade, and today's kids certainly need to know the history of the art and culture of head-banging. This metal song was followed with "Cum on Feel the Noize", which reached even greater popularity. That follow-up was a piece of rather naughty fun that today might be considered slightly inappropriate to introduce to kids.
 
"I Wanna Rock" - Twisted Sister
 
Rock anthems based on the need for speed and freedom that existed in the 80s were truly written for kids looking for a way to triumph over daily existence of life and school. You may even choose to show them the video, and use it as a reminder that teachers were even more of a drag when you walked to school uphill both ways.
 
"Crazy Train" - Ozzy Osbourne
 
Okay, admittedly this infamous and iconic 1981 hit probably wasn't Ozzy's best song. Yet, it not only allows for an impromptu history lesson about the Cold War, but is also a true powerhouse of an anthem. You can introduce this one to your kids with confidence that Ozzy is still cool, and can use it as an opportunity to relay how you were cool enough to like Ozzy when he was a controversial figure.
 
"Love Song" - Tesla
 
This love power ballad was released in 1989, near the end of the hard rock and heavy metal popularity. If you knew nothing else released by Tesla, you will remember lead singer Jeff Keith singing the hopeful and passionate "I know" at the end of this song. This song embodies the cultural tone of the late 80s, and is an excellent illustration of the full sound of hopeful youth before the flannel, grunge, and angst of the 90s. What better message came out of the 1980s than "love will find a way?"
 
"Home Sweet Home" - Mötley Crüe
 
Mötley Crüe had success in the 1980s, but nothing compared with what they did in 1985. Despite personal issues within the band, "Home Sweet Home" had everyone who didn't know how to remotely play the piano learning the simple yet sublime opening notes. This song is as 80s as they come, and your children probably should have been singing "I'm on my way, home sweet home" at least six months before they mastered their ABCs.
 
If they roll their eyes the first time you play these songs, keep trying. Eventually they will be sneaking onto the Internet to download the mp3 like the good little metal heads you are raising them to be. Not only is it a solid bonding experience to share your music and the memories of these songs, but when your child approaches you and asks, "Hey, what album has that Freewill song by Rush so I can download it?" you will smile and know you've become an epic parent
 
(Usage only rights, under my pen name Tara Low, have been sold to one client through a Constant Content. If you would like to purchase usage rights to this article, please do so through Constant Content. Thanks. Other article special requests can be done directly through me IF they have not already been posted there.)